Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
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45% of online U.S. adults with a chronic condition say the Internet is essential to management

45% of online U.S. adults with a chronic condition say the Internet is essential to management | Hospitals: Trends in Branding and Marketing | Scoop.it
Health engagement online deepening at a time when consumers are expected to take a greater role in their care
eMedToday's insight:

“We’ve hit an inflection point in the way consumers use the internet for health,” said Rory Stanton, Consumer Insights Analyst at Manhattan Research. “They are going beyond seeking-information to using tools and services to manage the day-to-day aspects of care. That’s good news in this post–healthcare reform environment, in which digital engagement of consumers for example via patient portals and telehealth will be a key to success.”

Steve S Ryan, PhD's curator insight, October 11, 2013 3:54 PM

Steve S Ryan, PhD's insight:        

For unbiased information on atrial fibrillation visit Atrial Fibrillation: Resources for Patients, A-Fib.com

Allison Emma Schizkoske's curator insight, October 11, 2013 10:29 PM

This number acually suprises me. I would think that the number of people who say the internet is essential would be higher. 

Alfred O'Neill's curator insight, October 14, 2013 9:30 PM

Personalized medcreate ano Conneted Health should make people with chronic illnesses more reliant; it is a tool made for them

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Hospital Branded App Infographic

Hospital Branded App Infographic | Hospitals: Trends in Branding and Marketing | Scoop.it
“I'm always intrigued by infographics, so I couldn't resist the following infographic that looks at hospital branded mobile apps by MobiHealthNews. In some ways I'm surprised there aren't more hospi...”
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