Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
Keep current with hospital marketing today
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Chronic Diseases: A USD $ 1 Trillion Problem

Chronic Diseases: A USD $ 1 Trillion Problem | Hospitals: Trends in Branding and Marketing | Scoop.it
Mobile PRM Launches Patient Relationship Platform; Improves Health ...
eMedToday's curator insight, June 6, 2013 7:36 PM

This is example of a new platform to engage patients

 

"Mobile PRM is proud to announce the launch of theirpatient relationship management (PRM) platform, mobile disease management apps, and a powerful analytics engine that improve health outcomes and reduce costs in patients with chronic medical conditions"


This app is focused on a number of features which improve managment of chronic diseases

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3 categories of mobile apps for your hospital

3 categories of mobile apps for your hospital | Hospitals: Trends in Branding and Marketing | Scoop.it
We like this category: 'Apps with a real functionality.'
eMedToday's insight:

Hospital mobile apps are growing. This article list 3 typse of hopsital mobile apps: marketing, internal apps. and those with real functions. There are not many hospital mobile apps which have been designed with patient engagement in mind

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Hospital apps - A Big Deal

Hospital apps - A Big Deal | Hospitals: Trends in Branding and Marketing | Scoop.it
Mobile apps for hospitals offer great versatility and utility, helping provide high-quality, low-cost health services.
eMedToday's insight:

one example:

 

"One hospital that launched mobile apps is Boston Children’s Hospital (for iPhone andAndroid). “We’re looking at leveraging the convenience, mobility and usability factors that come with most mobile apps,” said Naomi Fried, chief innovation officer at Boston Children’s Hospital. Boston Children’s Hospital MyWay™, provides valuable information for navigating the Boston Children’s Hospital patient experience. Benefits to app users include access to information on over 1,000 physicians, more than 200 clinical programs and five Boston Children’s clinical sites. Users can place a phone call or get directions to their clinic location in the hospital."

 

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