Hospitals: Trends in Branding and Marketing

PwC polled both providers and consumers to gauge their respective interests in digital health technologies. The chart illustrates that greater preference among consumers for five of the six technologies assessed, with the exception of patients doing urinalysis tests at home with a device on the phone, favorite by more doctors than patients (47% vs. 42%). Consumers prefer, in greater numbers,

Using an at-home strep test at a (retail) storeChecking vital signs at home with a device on their phone (with nearly as many doctors comfortable with this, 55% vs, 53%)Sending digital photo of skin problem to the dermatologistChecking for an ear infection suing a device on their phoneHaving an ECG at home using a device attached to a phone.

Via ET Russell

Learn three easy ways to get started.

 

With the increasing popularity of social media, your physicians, too, can start using social media to engage with patients and to offer themselves as a resource to the community.

 

"Physicians have limited time and sometimes lack the knowledge, but even simple interactions on the Web can have a multitude of benefits for both your physicians and your community hospital."

Via ET Russell

Healthcare Trends in America, Check out 115 mHealth Facts at referralMD. (5 Top Areas for Growth in #Telehealth Market http://t.co/X1tMHb0We8)

Technology in medicine advances at a rapid pace.  In the US today most patients have access to mobile phones, smartphones and tablets.  Medical device makers continue to innovate and create ways in...

Via ET Russell

Video can make a major impact and leave a lasting impression. When that power is paired with the strength of social media, the results can be truly remarkable.

Via ET Russell