Patient Engagement Strategy eBook | Hospitals: Trends in Branding and Marketing | Scoop.it

Leonard Kish’s first eBook titled, “Patient Engagement is a Strategy, Not a Tool. How healthcare organizations can build true patient relationships that last a lifetime.”

 

This eBook explores the following patient engagement topics:

What Is Patient Engagement?The Quest for AttentionFrom Technology to MotivationThe Rise of Contextual MedicineAligning Goals with Effective MessagingAlignment Through Social StrategyEstablish a Patient Engagement Strategy 

Author Background

Leonard Kish is a long-time contributor to HL7Standards.com who writes about patient engagement topics as they relate to healthcare technology, the government’s Meaningful Use requirements, and how proven behavior economic models should be considered by healthcare organizations and companies focused on developing patient-facing technology

 

 download the free PDF

http://www.hl7standards.com/kish-ebook/

 

 


Via Ignacio Fernández Alberti, EVELYNE PIERRON, Chanfimao, Celine Sportisse, Lionel Reichardt / le Pharmageek, Philippe Marchal