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We live in a pre-Copernican model where all of the planets float around the healthcare system, including the patient. What we need is the patient at the center. We need to put the sun where it belongs. 
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Virtual reality has been making headlines for its potential to transform the ways we interact with our environments. Breakthrough technologies like the Oculus Rift headset have made for incredibly lifelike experiences, notably in gaming and other forms of digital entertainment.
Aside from its boom in the media sector, virtual reality has also emerged as an innovative tool in healthcare.
Both virtual and augmented reality technologies are popping up in healthcare settings such as operating rooms, or being streamed to consumers via telehealth communications. In many cases, virtual reality has enabled medical professionals to execute care more safely and effectively.
As virtual and augmented realities enter the mainstream, the technologies have become more accessible to the general consumer population.
With a $15 price tag, Google Cardboard allows users to stretch physical limits with a smartphone — no extensive scientific knowledge required. That same philosophy is being applied to virtual reality in the healthcare industry, empowering patients to take charge of their health.
Dr. Leslie Saxon, founder and executive director of the USC Center for Body Computing, is leading several initiatives to make virtual and mixed reality more patient friendly.
The center’s Virtual Care Clinic system features an app that connects patients to medical expertise similar to what they would receive at the doctor’s office. The app displays Saxon’s image, guiding users through different courses of medical care. But patients using the app aren’t interacting with Saxon herself. Instead, they are following instructions issued by a virtual rendering of the doctor.
Using a virtual human agent may seem like a detached method of doctor-patient communication, but Saxon believes it to be the exact opposite. With this kind of technology, she told Healthline, patients could get their questions answered in an environment free from judgment. They can access information on their own time and at their own pace. Via nrip
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Today in the highly digital world that we have come to live in, the experience has to be extended to the consumer’s devices: namely mobile phones, tablets and personal computers delivered on the backbone of the World Wide Web. So in this era where consumers have come to expect more from their brands, are patients correct in demanding a better user experience from their care providers? Healthcare organizations are aware of this expectation and they are also aware that physicians and their allied co-workers need a better medium to communicate and collaborate among them. This not only leads to a better experience for all but also is critical as hospitals continue to drive better clinical outcomes. One of the aspects of digital engagement is providing an exceptional web experience, whether it is providing physicians with real time data and reports on the cases they are following or engaging patients with education that can help them manage their health better. The digital experience can help in achieving the following 1) Provide a platform for better collaboration between physicians. Also this helps in increasing consultations between experts who are not necessarily collocated but still need a visual to make a better diagnosis. 2) Accentuates the sharing of information between hospitals and even between various departments of the same hospital. 3) Leveraging the existing hospital information to give a visual picture to the patients on education and how they can leverage the hospital and its facilities to the best of its ability. 4) Running extensive 360 degree programs involving various departments like surgery, nutrition and physiotherapy. 5) Providing a mechanism for better healthcare management. scooped and summarized from http://insights-on-business.com/healthcare/healthcare-moving-towards-better-patient-experience-is-digital-the-answer/ Via nrip
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Current healthcare industry perceptions of patient engagement may clash with patient realities, according to “Observations on Connecting with Patients – 2013,” a report issued today by MedCenterDisplay. MedCenterDisplay, a leading provider of digital patient engagement networks for hundreds of hospitals in the U.S., compiled five top-level observations for 2013. The report spotlights what kinds of information healthcare consumers want, how they search for it and how they want it delivered. Hospital marketing that focuses primarily on traditional best-in-class treatment offerings may be missing the mark. These key observations address digital communication, quality of content, improving HCAHPS scores, social media and branding.
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True engagement is about meeting patients where they are EHRIntelligence.com “The reality is that a lot of the frustration hospitals have had with patient engagement is the way that they're relying on a web-based portal to do a lot of it,” Matt...
eMedToday's insight:
How can you make sure that your patients are doing more than logging in once before forgetting all about your online suite? By bringing useful, interesting, effective tools to the patient in a way that’s intuitive, comfortable, and familiar.
My advice to health systems is to make sure that you’re meeting patients where they are, which is offering mobile access to your portal. You kind of have to do that if you want to succeed
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In a recent discussion on the SHSMD LinkedIn group, Nucleus Medical Media asked healthcare leaders: “Do you think patient education materials are effective marketing tools? Why or why not?” Respond...
eMedToday's insight:
key point
Respondents provided insightful feedback as to how hospitals use patient education materials and what strategies are working for them. Many responses indicated that hospitals and health systems underused or misused patient education materials for marketing because they didn’t have the technology and resources to devote to the endeavor.
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eMedToday's insight:
Hospital or Pharma apps need to do this
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| Pew Internet & American Life Project
eMedToday's insight:
How is your hospital doing to react to the trends in this report?
Unless you are on line and community with your patients you will lose the patient.
"Americans' pursuit of health takes place within a widening network of both online and offline sources. Whereas someone may have in the past called a health professional, their Mom, or a good friend, they now are also reading blogs, listening to podcasts, updating their social network profile, and posting comments. And many people, once they find health information online, talk with someone about it offline."
eMedToday's curator insight,
July 7, 2013 7:31 PM
Pharma need to understand the trends and ask the question.
How do I re-organize my digital marketing to reflect where health care is today.
It is not in DTC TV Ads
eMedToday's curator insight,
July 7, 2013 7:32 PM
An important element of e detailing should include patient engagement on a mobile platform.
So Pharma should develop solutions to help patients understand their disease and drug requirments |
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For Yale New Haven Health System (YNHHS), a well-connected health IT infrastructure with a focus on communication and patient engagement tools has helped clinicians deliver a high quality patient experience.
YNHHS’s focus on patient engagement tools, ranging from real-time surveys and telemedicine to patient portals and educational materials, has helped to reduce barriers to care access, improve satisfaction, and facilitate communication.
Real-time surveys reward quality interactions One tool the health system uses is called Humm, a real-time patient satisfaction feedback survey deployed through a bedside tablet. Humm helps the care team gather data on room cleanliness, noise levels, and patient interactions with nurses and provider care teams.
Using population health to improve care access Beyond understanding the patient and his or her needs at the point of care, Yale New Haven Health System is also dedicated to driving patient engagement to achieve population health management goals.
Via nrip
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PwC polled both providers and consumers to gauge their respective interests in digital health technologies. The chart illustrates that greater preference among consumers for five of the six technologies assessed, with the exception of patients doing urinalysis tests at home with a device on the phone, favorite by more doctors than patients (47% vs. 42%). Consumers prefer, in greater numbers, Using an at-home strep test at a (retail) storeChecking vital signs at home with a device on their phone (with nearly as many doctors comfortable with this, 55% vs, 53%)Sending digital photo of skin problem to the dermatologistChecking for an ear infection suing a device on their phoneHaving an ECG at home using a device attached to a phone. Via ET Russell
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45% of U.S. adults live with chronic disease
72% of U.S. adults living with chronic conditions use the internet
7 in 10 track weight, diet, exercise routine, or symptoms
67% of U.S. adults living with high blood pressure are internet users
Surprisingly, only 11% of U.S. adults living with one or more chronic conditions have consulted online rankings or reviews of hospitals or other medical facilities.
The findings of this report presents a great opportunity of engaging patients with chronic conditions using internet and social media Via Parag Vora, nrip, Lionel Reichardt / le Pharmageek
eMedToday's insight:
WOW
Marisa Maiocchi's curator insight,
December 7, 2013 11:05 AM
Si bien las estadísticas pertenecen a los Estados Unidos, marcan una tendencia, que ya fue advertida por otros estudios (You share, We care). En América Latina tenemos que avanzar en e-Health porque los pacientes están ya en esa conversación!
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“#PatientEngagement: On Metrics and Meaning http://t.co/c3HVcrg7Wt #hitsm #healthIT #epatient by @GeriTechBlog” Via Lionel Reichardt / le Pharmageek
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Rarely has a single phrase so captured – and enraptured – the entire healthcare industry. Via Richard Meyer
eMedToday's insight:
interesting facts WOW
The good news is – we now have some very real metrics around what constitutes real patient engagement and Leonard highlighted two impressive examples.
Kaiser Permanente HealthConnect™ / Collaborative Cardiac Care Case Study (here): 1) Prevented 135 deaths and 260 costly emergencies
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Physicians and hospitals are using symptom checkers to improve communication and engagement with patients.
“Now more health-care providers are turning the tables, steering patients to new and improved computerized symptom-checkers that make it easier for them to get reliable information about possible diagnoses, research their condition and even connect directly to a doctor. Doctors are adding these tools to their websites and incorporating them into electronic medical records, encouraging patients to use them before office visits to save time and make consultations more productive.” Via ET Russell
eMedToday's insight:
This is part of ways patients are getting better informed about their health conditions
Danni Gohemi's comment,
July 28, 2013 8:55 PM
I agree! My favorite saying has always been an informed customer is a good customer, same for patients. The more they know and understand about their condition the more "pro-active" they can be in their health care regimen and recovery.
Danni Gohemi's comment,
July 28, 2013 8:58 PM
... on the other hand there can be hidden pitfalls. It first began with the computer and "information highway" that people started to self-diagnose and self-medicate with drugs they could by over the counter or the Internet. Self-diagnosis and self-medicating is a little bit like practicing medicine without a license. So, caution with the giving too much info in form of possible diagnoses.
ET Russell's comment,
July 29, 2013 4:30 AM
Dannie, ditto. So with that in mind, it is so important for health services, hospitals and GPs to build their brand, a trusting brand that consumers can go to for trustworthy information, resources and link referrals.
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Video can make a major impact and leave a lasting impression. When that power is paired with the strength of social media, the results can be truly remarkable. Via ET Russell
eMedToday's insight:
Vidoe is where the world is heading. Great ideas for hospital or Pharma marketing.
One iphone and you are in business
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