The day after Christmas brought the launch of Qchella Media Corporation and the new K-GAY 106.5, The Pride of the Valley, which debuted its new music format on Wednesday, December 26. K-GAY, as part of Qchella Media, is a new local radio station at 106.5 FM and streamed worldwide on TuneIn Radio. It serves the LGBTQ+ community with entertainment and information, including an on-demand podcasting platform bringing a wide variety of LGBTQ+ content to their audience in Palm Springs, the Coachella Valley and worldwide.