As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist.
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Matt Skallerud's curator insight,
July 16, 2016 8:39 AM
I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far. They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date. So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder. As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today. |
Matt Skallerud's curator insight,
July 9, 2016 7:39 AM
Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting. |
Fascinating article highlighting how the decentralization and disintermediation of media, including LGBT, has already happened. Also applies to the world of online business directories and how Google, Yelp and TripAdvisor have migrated so much of this business onto their platforms as well.