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A winning recipe: mHealth highly effective when it's a game
EHRIntelligence.com
It's no secret that people like a bit of friendly competition. Turning a boring or onerous task into a race or a contest can pique interest and spike participation.
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Scooped by eMedToday |
Scoop.it!
eMedToday's comment,
April 16, 2013 8:02 PM
Gamification of mobile health care apps can greatly change behavior and insure use of ab app. In a recent survey over 50% of 408 companies said they will incorporate gamification in their wellness sites. Only 10% of health apps downloaded are every used beyond one month so gamification is a key sticky strategy
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