Your new post is loading...
Like crows do, we tend to exhibit a bit of a kid-in-a-candy-store initial frenzy over new and sparkly things. This consumer survey, for example, found that 26% of smartphone apps are downloaded an...
|
Scooped by eMedToday |
Scoop.it!
eMedToday's insight:
Key take away
In general, ease of navigation (90.9%) was the top feature that made apps usable. The vast majority of surveyed consumers stated that they would be most interested in using a health app to gain information (91.1%).
Useful insights for Pharma developing mobile apps