You might think that this is just another Chick-fil-A case in which LGBT activism becomes a simplistic decision about being for or against a corporation, as J. Bryan Lowder argued here yesterday. But there is more to this story: Since the controversy started in Italy and involves an Italian company, it’s really about the state of LGBT life in my home country. I understand and agree with Bryan’s concern about not transforming LGBT activism into implicit support of corporate personhood, but as an Italian who immigrated to the U.K. (partly because I’m LGBT), I can assure you that is not what’s happening. When angry Italian people started tweeting about Barilla’s statements, they were not only calling for the boycott of a specific company—they were protesting against a system of legitimized public homophobia.